Judging by our results from our focus group we chose for our institutional name to be 'White Knuckle Productions'. Our participants of our focus group chose this particular name from all of those provided. They chose from: Shade Productions, CMC Productions, Nail Nibbler Productions and finally the winning name White Knuckle Productions.
White Knuckle productions come from the idea of the fact that when you experience fear of a tense atmosphere, you clench your hands tight, achieving white knuckles. We thought it would be effective to connect our institutional name with our genre, and conventions of our genre, which is Psychological Thriller.
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