Evaluation Question 5

Evaluation Question 5 - How did you attract/address your audience?

Attracting our audience 

In our media product, which is a two minute opening sequence to a Psychological Thriller. Appealing to an audience is extremely important within a film. In order for our film to attract an audience, we had to ensure key features such as, surveys, focus groups, and advertisement were met. We aimed for the film to appeal to a particular age group, older teenagers, who were our target audience. Our film classifies as a 12/12A. Once we discovered who are target audience were, we researched advertisement methods that would successful grab their attention. One very successful method for us was advertisement via social media.

Social Media
Social Media sites such as Snapchat, Instagram, Twitter, Facebook, and Youtube are considered as an important aspect of a teenagers life. As an older teenager myself, I am aware of the importance of social media to the younger generation. During filming days, I frequently posted videos of the process on Snapchat, such as our actors having our hair and make up done, travelling to locations, photos of the set, actors in action, and bloopers. These Snapchats were viewed by hundreds of English speaking teenagers, whom the film may apply to. We also posted some vlogs on our private Instagram accounts, letting our friend, family and followers know of the updates to our film, involving them. We sometimes released snippets of edited footage on our Snapchat, Instagram and Youtube accounts, in order for our audience want to see more.  people feeling as though they are part of the film making process, and want to see more. The consistent posts and uploads of the film making process keeps our film fresh in people's mind, and thinking about the film. Also by posting the process on popular sites results in the audience feeling as though they are involved in the film making process, seeing everything that has occurred, and wanting to see how the final product appears.


Addressing the audience

By breaching the stereotypical traits of traditional female and traditional male characters within film, we intrigued the audience, as these characters weren't commonly recognised within mainstream film. Our antagonist character is played by a female, which contrasts from the stereotypical view of the evil, manipulative and dominating character to be played by a male. We felt that independent women would enjoy this character, and feel that they can relate to her. Some women, commonly including feminists, dislike the stereotype of the female gender, where she takes pride in her appearance, aspires to find love, remains loyal to her male partner despite his actions, who is physically weaker than men, uneducated and domestic. These are very traditional traits of a woman. As time has progressed, women have changed, valuing themselves more. More and more women each year focus on careers, going to university and in some cases going back to college to gain qualifications , instead of staying at home and being a 'housewife'. Our female character represents female empowerment, and the rise of the new woman, which female members of audience appreciate.

During our film there is a plot twist at the end, where the audience are entirely shocked.In order for the audience to experience a real sense of shock we aim not to reveal too much information in the slightest.We do not reveal any obvious hints of the plot twist within the opening, nor do we in the rest of the film until it finally revealed at the end, where after there are shots of subtle clues. This keeps the audience engaged, wondering, and asking themselves questions.